CHU Sainte-Justine Foundation
The CHU Sainte-Justine Foundation website serves as the philanthropic and fundraising vehicle for the CHU Sainte-Justine hospital in Montreal,
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I am responsible for translating complex philanthropic requirements into an empathetic, high-conversion digital platform. My role is to bridge the gap between human emotion and intuitive interface design, ensuring that every user touchpoint feels reassuring and purposeful. To achieve this, I myself architected a scalable master design system that seamlessly unifies the main foundation website with its five specialized semi-foundations.
I've designed an interface where raw community motivation effortlessly transforms into measurable financial support. Ultimately, I myself spearheaded the end-to-end strategy to transform a vast library of complex clinical data and administrative content into a clear, unified digital shield that protects and honors the children at the center of the organization's mission.
Unifying the Platform
My role was to build a clear site structure that removed confusion and made clinical data easy to read. To solve the problem of messy pages, I've designed a simple grid layout and shared components so every page feels connected and easy to navigate.
Choosing Colors and Type
Creating the visual style for a children’s hospital meant balancing trust with a warm, caring feel. I am responsible for picking a clean color palette of dark tones, calm blues, and bright accent colors to guide the reader’s eye naturally.
Fixing the Donation Flow
A big challenge I've faced was turning emotional visits into real donor support without making the pages feel pushy. To solve this, I myself built simple, step-by-step donation forms and clear impact cards that show exactly how money helps the children.
Designing for Stressed Users
I've designed quick pathways so people dealing with high-stress moments can find urgent help without feeling overwhelmed. By keeping things simple.
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